Mobile in Higher Ed: Where Do We Go Next?

I’ve spent some time thinking about where we need to go next with mobile. Our websites are mobile-friendly (it’s just part of our process) and we have a pretty good mobile website at m.nd.edu. But we’re not done. We don’t have an app. There’s more to develop. And the iPhone isn’t the end-all, despite its prevalence in our office. So what’s next?

Dave Olsen makes a good point about how we approach this problem:

To me, the mobile web versus native app debate is dead. I think that should be the case for most large, established organizations trying to deliver mobile services to users. The question is no longer “Which, between mobile web or native, do we develop for?” The question now is “How do we develop an architecture to handle both mobile web and native now and then the mobile devices of the future?”

While you’re at it, go see this presentation about mobile strategy.