Quit Comparing Yourself To Winners
In a conversation about web companies, we compare ourselves to Google.
If you’re talking branding, Nike is sure to come up.
For product development, it’s Apple we admire.
If you’re a marketing blogger, you want to be Seth Godin.
The list goes on and on.
They are outliers. They are the greatest of success stories in a million ways. And it’s not fair to hold yourself to that standard. You don’t have what they have and didn’t fight their battles to win their positions. You can’t follow the exact same trajectory.
Perhaps instead of comparing yourself to those companies now, you should look at their beginnings. As Jim Collins did in Built to Last, what did those companies do to become great?