A Logo That Will Blow Your Mind

Anyone who’s worked with me probably realizes I don’t mind offending people (and I barely consider graphic designers to be people) in hopes of improving the work. This post will certainly offend. Enjoy.

I’ve been meaning to share this gem from Seth Godin for a while, and apparently so did Jeff Brooks at the Donor Power Blog.

From Your brand is not your logo

Smart marketers understand that a new logo can’t possibly increase your market share, and they know that an expensive logo doesn’t defeat a cheap logo. … take the time and money and effort you’d put into an expensive logo and put them into creating a product and experience and story that people remember instead.

I’ve said this to a lot of clients in the last few years. I’m always on the agency end of the project, creating a logo for a client. But since I went through the process of having my own logo redesigned I realized it was a joke: the finesse and tweaking and painful revision process was more about my own pride than it was about helping my company. We spent many hours creating a logo, rather than creating value.

I wouldn’t do it the same way again.