Create better proposals

February 07, 2007

Posted in Small Business.

Good post from InstigatorBlog: 10 Reasons Why Proposals Fail

Some highlights:

They’re too long. Proposals aren’t meant for “shock and awe” – don’t try and overwhelm the prospect into submission. Edit and cut. Cut and edit. There’s no perfect length for a proposal, but how many of your prospects really read the whole thing? They scan and skim till they get to the price and timeline. Keep it short.

There’s no call to action. You submit the proposal. Now what? Um…um…um…oops. Put in a crystal clear call to action. It could be a follow-up meeting, contract signature, or something else — it almost doesn’t matter. What’s important is that there is a next step and you’ve explicitly told the prospect what it is.

Read the whole thing>