Create better proposals
Good post from InstigatorBlog: 10 Reasons Why Proposals Fail
Theyâ€™re too long. Proposals arenâ€™t meant for â€œshock and aweâ€ – donâ€™t try and overwhelm the prospect into submission. Edit and cut. Cut and edit. Thereâ€™s no perfect length for a proposal, but how many of your prospects really read the whole thing? They scan and skim till they get to the price and timeline. Keep it short.
Thereâ€™s no call to action. You submit the proposal. Now what? Umâ€¦umâ€¦umâ€¦oops. Put in a crystal clear call to action. It could be a follow-up meeting, contract signature, or something else â€” it almost doesnâ€™t matter. Whatâ€™s important is that there is a next step and youâ€™ve explicitly told the prospect what it is.