Social Media

Yes, You Should Chase Shiny Objects

If Google does something, we all notice. If a hot, new social network hits, we all notice. So this week, the world is a-buzz with the latest social network, Google+. And if you’re a cynic, like me, you’re thinking, “Great! Another social network. What makes this special?” Here’s the thing: it’s ok to be intrigued or cynical.

July 06, 2011 — 2 Comments

Social-Media-as-Savior Syndrome

New term, you heard it here first. SMASS: Social-Media-as-Savior Syndrome. A few weeks ago I wrote about a return to business fundamentals and away from the eager puppy focus that many of our colleagues have to social media. Then I presented to a group of marketing professionals at “social ...

June 09, 2011 — 2 Comments

Should there even be a backchannel?

At major conferences, there are always attendees to blog, tweet, and chat about the conference while it’s happening. This is known as a backchannel. Many conferences and events share official Twitter hashtags (e.g., #eduweb) to help attendees find each other. At Railsconf a few years ago, ...

June 07, 2011 — 8 Comments

Is Social Media a Waste of Time?

Yesterday I taught a workshop on social media to a group of small business owners. Halfway through the session, I realized that teaching these folks about social media was all wrong. They didn’t need to learn about making friends on Facebook or video blogging on YouTube. Half the room didn&...

May 16, 2011 — 6 Comments