Is Social Media a Waste of Time?

Yesterday I taught a workshop on social media to a group of small business owners. Halfway through the session, I realized that teaching these folks about social media was all wrong. They didn’t need to learn about making friends on Facebook or video blogging on YouTube. Half the room didn&...

May 16, 2011 — 6 Comments

The Holy Grail of Higher Ed Web Governance

Every website has a consistent look and feel, one that clearly identifies itself as part of the institution. The overarching themes and messages come through loud and clear, never varying. Every sentence has a common voice. Everything is completely up to date. And the site goals get measured and ...

March 17, 2011 — 0 Comments