Do Long Scrolling Pages Work?

Super long pages are a growing design trend in higher education. Do they work? Do visitors read the content? Can you measure it? You sure can.

December 21, 2011 — 1 Comment

Real-Time Stats from Google Analytics

Today, Google unveiled Real-Time Google Analytics and released it to a handful of accounts. You could request to have it turned on for your account, and within a couple of hours of making that request they turned it on for me.

September 29, 2011 — 2 Comments

Post-Launch, Part 2: Payoff and Performance

In Part 1: The Dangers of Letting Your Website Stagnate, I argued that a website project never really ends – that the risks of leaving a website alone can actually cost you money, and not just from missed opportunities. So what do you do after launch? The answer to that begins before launc...

March 10, 2011 — 0 Comments

Post-Launch, Part 1: The Dangers of Letting Your Website Stagnate

We all know the feelings of a major web project – the rush leading up to the launch, the last-minute jitters, the discovery of problems, and the relief of finally going “live.” Websites are long projects. But unlike many other marketing materials, launching a website isn’t...

February 25, 2011 — 0 Comments