New Tech for Old Folks
About three years ago, we launched a website where the main audience was ages 40-65. One of the exciting “new” features we offered was an RSS feed.
Everyone knows that you can’t teach an old dog new tricks, right? Okay, that’s not fair. But RSS isn’t exactly gaining a lot of mainstream steam.
We use Feedburner to track our subscriber stats, but almost as cool as stats is the email subscription feature. See, almost everyone does email. Even my wife’s grandparents use email (if only to forward nearly everything that shows up on Snopes).
Check it out – over 90% of the subscribers come through email. RSS is all about people getting your content the way they want, and I can’t imagine a better example than letting non-feed reader users subscribe to a feed via email.
If users wanted content sent by carrier pigeon and someone offered a free (or really cheap and humane route) carrier pigeon service I’d put that out there, too. So pretty much every site that I put out there gets an email subscription form. It’s a no-brainer. Why wouldn’t you?