How Often Should You Redesign Your Website?
I get asked this question all the time: how often should you redesign your website?
The answer? When you need to.
Recently, a client compared it to a car: sure, you can get a new car every three years, but if it’s still meeting your needs, isn’t that pretty wasteful? Then again, you could drive it for 12 years and it will be pretty obvious.
If it’s communicating what you need and achieving your goals, don’t change it. There’s no rule that says you should redesign your website every two years. What you should do is evaluate your strategy and communications plan all the time. Only then will you know whether your website needs to change.