Your Audience DOES use Social Media
Yeah, you heard me. Though I often post skeptical, cynical posts about low social media adoption rates or why social media isn’t worth your time I am very much interested in (and invested in) social media.
Slate magazine points out that Facebook has passed 150 million members. TechCrunch reported (in 2005!) that 85% of students use Facebook. And a December 2007 report from Pew Internet says that “55% of online teens ages 12-17 have created a profile on a social networking site such as Facebook or MySpace.”
Pretty much everyone is involved in social media in one way or another. Whether they’re creating content or just lurking, there’s a conversation out there. There are relationships being formed with each other and with your competitors. Don’t miss it.