A Freaky Marketing Moment
An hour ago, I was watching a DVD from the first season of AMC’s Mad Men. As I finished the second episode, I posted to Twitter:
i think i like mad men… it’s going to take some time to get used to. it definitely makes me want to drink scotch.
Suddenly, I was followed on Twitter by Paul Kinsey. I recognized the name, but couldn’t quite place where I’d just seen it. It’s a character from Mad Men! This isn’t really a new concept, but I haven’t seen it on Twitter before.
AMC apparently tried to stop these Twitter accounts, though I’d bet this is an extremely well-played marketing campaign. There are dozens of these profiles, though some of them are probably fan fiction. I’m having a great time peeling back layer upon layer of historical ad men and Mad Men.