Archive for March, 2007

Showdown 4: Stress

Thursday, March 22nd, 2007

This is part four of a series exploring factors in self-employment and traditional employment. For more about this series, read the opening article.


Stress

How stressful the position is



















Self Boss
Pros Cons Pros Cons


  • Working for yourself is directly rewarding and satisfying

  • You choose your hours and environment

  • You can eliminate the office politics, ridiculous demands

  • You can pick your customers and policies




  • Sometimes politics and ridiculous demands
    come from your customers

  • The success (or failure) of the business is on your shoulders

  • You have to deal with problems yourself – you can’t pass the buck

  • You wear a lot of hats, so you have to learn quick and do work you may not care for (e.g., bookkeeping)




  • You wear relatively few hats

  • You can seek help with difficult situations

  • Not worrying about the overall success of the company means you can focus on your work




  • Office politics and unreasonable demands can take a major toll

  • Sometimes the only recourse for a tough situation is to find a different job – which is highly stressful

  • You can’t always take a vacation or break when you need one the most



Conclusions

Working for yourself is very satisfying. As stressful and demanding as self-employment may be, your freedom and the reward of a victory are enough to temper the stress. They keep you going, even when business is tough. But a regular job is stressful all the time – and you rarely have the freedom and flexibility to adjust to your own personal work habits. On a Friday afternoon when you’re just not productive, being able to start the weekend early is a huge perk.


Winner: Self-Employment

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Non-profit Marketing: Donors don’t care about you

Tuesday, March 20th, 2007

I’ve been reading a lot about marketing for non-profits, as one of my major involvements right now is helping Camp Fire USA and Camp Tannadoonah (the summer camp where my wife serves as camp director). I caught this excellent piece:

From Marketing for Charitable Nonprofit Organizations at archrespite.org:


“Here is where many organizations make a serious mistake. They fail to recognize who the potential donor represents. That donor really is paying the bill on behalf of the indigent hospital patient. Yet, when the hospital approaches a foundation, corporation, or individual donor for contributions, it usually couches its request in terms of money for the hospital, not the indigent patient.”


This applies to normal marketing. People don’t want to hear about how their purchase will help your company. They want to hear stories about how it will help them. Benefactors don’t care about your organization, they care about the people who benefit from your organization. Tell them stories – and give them an action that they can use to buy into those stories.

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Showdown 3: Benefits

Monday, March 19th, 2007

This is part three of a series exploring factors in self-employment and traditional employment. For more about this series, read the opening article.


Benefits

What kind of non-financial compensation you receive



















Self Boss
Pros Cons Pros Cons


  • You can set up excellent benefits such as matching retirement plans or fully-funded health coverage

  • Tons of vacation time if you’re willing to take it

  • Health insurance coverage is tax deductible




  • Benefit plans are extremely expensive because you don’t have a large group discount

  • You may find it difficult or impossible to take vacation time at all

  • Providing benefits to employees is very expensive




  • Large group discounts make benefits cheaper to provide and buy into

  • You may have the option to get a company car, travel and training stipends, etc.




  • Sometimes benefits are taxable – which is a hidden cost

  • You rarely have influence over the benefits packages or plans



Conclusions

As we’ve discussed before, startup mode usually means low budget. An excellent 401k package may be in your future, but most small businesses simply can’t offer the kind of competitive packages that larger companies can. It isn’t impossible, but it’s something where financially stable companies have an advantage. More recently, co-op plans and HSAs have opened the door for small companies to provide some of these benefits.


Winner: Traditional Employment

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