Create better proposals

Good post from InstigatorBlog: 10 Reasons Why Proposals Fail

Some highlights:

They’re too long. Proposals aren’t meant for “shock and awe” - don’t try and overwhelm the prospect into submission. Edit and cut. Cut and edit. There’s no perfect length for a proposal, but how many of your prospects really read the whole thing? They scan and skim till they get to the price and timeline. Keep it short.

There’s no call to action. You submit the proposal. Now what? Um…um…um…oops. Put in a crystal clear call to action. It could be a follow-up meeting, contract signature, or something else — it almost doesn’t matter. What’s important is that there is a next step and you’ve explicitly told the prospect what it is.

Read the whole thing>

This entry was posted on Wednesday, February 7th, 2007 at 8:55 pm and is filed under Small Business. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

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