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“”A good cook changes his knife once a year—because he cuts. A mediocre cook changes his knife once a month—because he hacks.”

“A good cook changes his knife once a year—because he cuts. A mediocre cook changes his knife once a month—because he hacks. I’ve had this knife of mine for nineteen years and I’ve cut up thousands of oxen with it, and yet the blade is as good as thought it had just come from the grindstone. There are spaces between the joints, and the blade of the knife has really no thickness into such spaces, then there’s plenty of room—more than enough for the blade to play about in. That’s why after nineteen years the blade of my knife is still as good as when it first came from the grindstone.”

From The Secret of Caring for Life

Broken Windows Theory and Your Web Site

This article has been around for a couple of years, but it was new to me. I’m a fan of Malcolm Gladwell’s books, so I’m kinda surprised that this didn’t occur to me when I read them. I notice this effect and completely agree.

Link: http://www.commoncraft.com/archives/000561.html

Auditioning for Your Customers

This goes for every small business. As one theatre director told us at an audition:

“You are always auditioning. It doesn’t start and stop when you say ’scene’ or when I give you the nod. You started auditioning when you walked in the door. Everything you do will be used to judge you and I’ll make my decisions based on all of that.”

It’s Broken Windows from a different angle. You’re auditioning for customers. For website visitors. For new relationships. And everything you do gets noticed, factored, and affects others’ decisions. When your staff looks sloppy or is unfriendly, it gets noticed. When your store or website is anything but pristine, it gets noticed. When you don’t appear to care, your customers will find someone who does.

It works the other way, too. It’s just not easy to make it swing the other way once it’s started. Do good things, keep your place clean, and show people you care. Not by telling them, but by showing them.

I read a story about Barbra Streisand who was auditioning for her first big show.

Ms. Streisand, draped in a gaudy raccoon coat and wearing mismatched shoes, walked in late, chewing gum. Curtly, she ordered a stool brought on stage. Once settled on the stool, she began to sing, but she stopped unexpectedly after just a few notes. She started and stopped again, this time to remove her gum and stick it beneath the bottom of the stool. Finally, she sang the full number and, as Mr. Shurtleff put it, “she mesmerized ‘em.” Ms. Streisand got the part. As he prepared to leave, the director ran his hand underneath the stool, for he had noticed that Ms. Streisand had failed to retrieve her gum. No gum! Chomping so visibly had been an act of pure theatre.

There are two lessons here. First, details like the chewing gum are noticed. She probably made it a big gesture and all, but having been involved in auditions I can tell you most directors would scratch your name off right then and there. How you dress, what you do, and how you behave matters.

The second lesson is that theatre can work. Out of hundreds of auditions, which ones will the director remember? There are likely thousands of companies that do what you do—why should you be noticed?

Read up on Broken Windows theory at Wikipedia

Streisand story excerpt from The Experience Economy: Work Is Theatre & Every Business a Stage

I’m a Notre Dame fan. I’m a Cubs fan. I’m a Bears fan. I’m a Colts fan. I know the pain of loss and frustration of futility. This manifesto is based on Hugh’s manifesto guidelines.

• Love sports for sports’ sake.
• Recognize greatness in even sports you don’t like.
• Recognize talent and dedication and skill and success for what it is—a positive thing.
• Respect players for their abilities and success, even if they are the “enemy.”
• It is wrong to hate a team or player for their success.
• Don’t let your own fandom blind you to reality.
• Failure helps you see where to improve.
• Being a fan is a fickle, arbitrary experience. You cheer for a team because of location, because it’s your school, or because you were born into a fan’s family.
• It’s OK to temporarily care about a game even when you don’t care about the teams, the game, or the outcome.
• Sports are entertainment, but can be addicting. Don’t let sports ruin your relationships, your job, or your health.